Food for Thought VERSUS Huffington Post and Chipotle
Dear Food For Thought Friends:
We need your help!
A large corporate entity is infringing on our trademark. It does not make it easier that they are an entity I respect, and it is for a good cause. It is infringement just the same. The Huffington Post and Chipotle restaurants have joined together to launch a blog called Food For Thought. They have ignored our trademark and the facts that we have a blog, FaceBook page, and more under this name. I obviously cannot afford to mount a legal challenge against such deep corporate pockets, so I am appealing to you to help me appeal to them. Please post on their blog that, while you support their effort to raise awareness around just and sustainable food (our mission), you do not appreciate them using our name and likeness. Can you please post on their blog here:
http://www.huffingtonpost.com/arianna-huffington/food-for-thought_b_4127786.html, and because they may not publish your critical blog post, you can email Arianna Huffington directly: firstname.lastname@example.org
For reference, here is what I posted on their blog this morning:
Dear Arianna and Mark:
I am an avid Huffington Post reader, Chipotle fan, and work daily to champion the dialogue about just and sustainable food practices through my own food production company. My company’s name, Food For Thought, was trademarked when I began 18 years ago with a mission to “Create and raise awareness around just and sustainable food.” In pursuit of that mission, I have a web site, blog, YouTube page, FaceBook page and newsletter under the Food For Thought name.
While I’m just a little organic jam maker in the woods of northern Michigan, I do have a global reach through my international Fair Trade and food justice work. (onthegroundglobal.org). Regardless of my size, it is hard to imagine that you were not made aware of my presence. Is this a case of Goliath’s corporate attorneys saying, “This guy is too small to mount a challenge; if he does, we’ll squash him?” Do you really want to WalMart this small organic farmer?
You are certainly creative enough and have the resources to come up with something that does not infringe on the life work of someone else. I truly hope this was a misunderstanding and that you will have your creative team come up with another name for your new venture.
Timothy Fitzgerald Young
Founder/CEO Food For Thought